The Uckermark – one region, one brand

Service providers from six different sectors (business, agriculture, tourism, local authorities, culture/leisure/sport and nature/landscape) are united under the regional UCKERMARK brand. This diversity is also a feature of the brand. Bringing these different areas together has, for the first time, brought about cross-sectoral management, resulting in greater efficiency and the availability of more information. It also means a more effective market presence, and has raised the profile of the Uckermark in the market.

The brand stands for:

• the raising of the Uckermark's profile as a vibrant place to live, do business, and enjoy culture and nature,
• competitive businesses and long-term partnerships in agriculture, industry, commerce, tourism and nature conservation,
• the preservation and future development of the cultural, leisure-related and sporting life of the Uckermark,
• a partnership between town and state,
• a strong regional identity,
• a forward-looking region.